Google publishes Search Engine Optimization Starter Guide

There exit a lot of myths and misunderstandings about search engine optimization. Some tips are simply outdated information, some have always been wrong. And don't forget: there are a lot of people who take a lot of money for professional search engine optimization - so it must be some secret knowledge.
Google set up the Webmaster-Blog to help confused webmasters with information directly from the source. Now Brandan Falls of Google's Search Quality Team issued a PDF with "dos and donts" for webmasters.

Most oft the topics listed there are pretty well reflected in Zikula. Some things - like original meta descriptions - could be better supported by modules. I don't think that any module supports this yet. You might improvise this feature using pnpagesetvar and a truncated version of the module's content.

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